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Fundamental change in its business strategy to enhance growth and heighten brand awareness
April 30, 2009
By: DAVID SAVASTANO
Editor, Ink World Magazine
Historically known as a high quality ink and ink jet printer manufacturing company, Squid Ink has made a fundamental change in its business strategy to enhance growth and heighten brand awareness. Effective May 1, 2009, Squid Ink will use distributors as its primary sales channel. Squid Ink Manufacturing, Inc. will continue to service its long established customer base directly, but moving forward will work with current and new distributors to sell its high quality ink jet products under the ...
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